GABO:mi's services in public relaions

An essential component of European research projects is public relations. In the past, the content and results of many research projects were hardly communicated.

Why are public relations so important?

Public relations are a strategic goal of the European Commission. Research, its added value and benefit are great topics for communication. The benefit of the projects, in detail the improvement of the quality of life for the European society should be pointed out to the public. At the same time, the European Commission stresses the transparency of the research projects. In particular stem cell research or clinical studies demand open and proactive communication. By open communication, your research project becomes visible.

The aspects communication and public relations are decisive criteria for a positive evaluation of your proposal. Thus, you collect critical credits for the evaluation of your proposal.

What are the aspects of a good communication strategy?

• Focussed: Show your results and the persons of the project. Consequently, your project becomes more authentic.
• Interactive: Start the dialogue!
• Targeted: Adapt your communication to local target groups when it comes to language, communication culture, etc. Do not only focus on experts, but the entire public.
• Corporate Image: Your project needs one uniform "face" regarding logos, symbols, colours, etc.
• Clear: The use of a clear and comprehensive language is indispensible.
  

The elements of public relations:

The various elements of public relations have to be applied selectively. GABO:mi has profound experience in public relations of European research projects.

GABO:mi provides an individual "face" for each research project:

1. BetaImage-Flyer

2. NEMO Study Website

3. NEWMEDS Presentation

4. Euripides Newsletter